Director of Marketing Campaigns and Content

Marketing · Boise, Idaho
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Director, Marketing Campaigns & Content

Reports to: Chief Marketing Officer

FLSA Status: Exempt

Summary of Position:

VisitPay is looking for an experienced Director of Marketing Campaigns and Content to take the lead in developing integrated brand-to-demand marketing campaigns in support of key business goals. This individual will lead a cross-functional team and be accountable for planning, developing, launching, and executing buyer-centric marketing campaigns. The Campaigns and Content Director will be responsible for measuring, reporting, and optimizing marketing tactics to attract and retain customers, as well as managing budget, agency and other third-party relationships. S/he will provide forward-thinking ideas to create and apply content across all paid, owned and earned channels, including the company’s digital presence.


Key Activities:

  • Lead an internal and agency team in demand program design and execution; provide expertise in integrated marketing campaigns that span multiple channels in support of a buyer journey
  • Manage performance and reporting, such as calculating campaign ROI, effectiveness, etc.
  • Work with vendors, agencies, financial team, and internal stakeholders to effectively manage budget.
  • Collaborate with the marketing, product, and sales teams to design content marketing strategies that bring campaign narratives to life.
  • Enable and collaborate closely with the VisitPay sales team on marketing campaigns
  • Build and execute VisitPay’s digital marketing roadmap, analyzing and optimizing online performance
  • Lead all digital marketing channels (e.g., website, blogs, emails, and social media),ensuring brand consistency.
  • Collaborate with internal and external design and writing teams to produce high quality content.
  • Lead small team of marketing professionals, motivating, coaching, and managing personal and professional development and results.
  • Monitor competition and provide ideas that stand out.
  • Stay up to date with digital technology developments.

Competencies for success:

  • Outcomes focused, always working with the end objective in mind
  • Excellent communicator, written and oral
  • Experience in digital demand generation and nurture
  • Data driven, familiar with measuring marketing performance and who utilizes data to solve problems
  • Used to working in an agile marketing environment
  • Always client and consumer centric
  • Collaborative influencer
  • The ability to give and receive feedback at all levels of the organization along with strong coaching, problem-solving and collaboration skills
  • Experience with Pardot/Salesforce, Jira, basic BI tools and Excel



  • Bachelor’s degree in marketing, business, or related field required; Master’s degree preferred
  • 5+ years of related work experience with a minimum of 2 years in product marketing and/or channel marketing
  • 3+ years leading and mentoring a team
  • Proven success in working well with various groups and levels of the organization


  • This position is based in Boise, ID
  • Sponsorship is not provided.


Why VisitPay?

VisitPay is a well-funded growth stage company in a $400B market. We are nationally focused and work closely with some of the largest and most well-respected health systems in the country. Our innovative and compelling SaaS-based platform is capturing significant share in the massive and growing patient payments market. Our solutions help healthcare systems optimize their revenue while providing patients with a much improved and compassionate billing experience.


Located in beautiful Boise, Idaho, you will have the opportunity to work with an exceptional leadership team who has significant experience building companies in consumer finance, software, and analytics, and enjoy a competitive salary, benefits, and equity appreciation rights, as well as a work/life balance suited to enjoy the beautiful landscape Idaho provides.

Equal Employment Opportunity Employer

VisitPay is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Thank You

Your application was submitted successfully.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Location
    Boise, Idaho
  • Department
  • Employment Type
  • Minimum Experience